Times are changing for the natural beauty industry. Gone are the days when we regarded natural products to be ‘home-made’ and unsophisticated. Today they’re up there with the best and the most luxe. And one of my favourite brands, Jane Iredale, encapsulates just that: quality and luxury without compromising on ingredients. Their latest addition to the range is the Glow Time full coverage BB cream. It’s water resistant for up to 40 minutes and has an SPF of 25. It’s a real multi-tasker and can be used as a sunscreen, concealer, foundation and moisturiser. It comes in six shades and blends in with your skin tone very easily, and its texture is smooth and packed with colour, so a little goes a long way. It contains Grapefruit Extract to promote luminosity and skin radiance, minimising the appearance of pores and wrinkles, Apple Extract to smoothe and exfoliate, Bitter Orange Extract to naturally perfume and condition and Aloe Leaf Juice to calm the skin. But perhaps it’s even more important to take note of what it doesn’t contain: fillers, fragrance, chemical dyes or synthetic preservatives. I love its texture and colour, as it really blends into your complexion. It comes out in October, and I personally can’t wait!
GLOW TIME™ Full Coverage Mineral BB cream will be available from October 2012, RRP £39.95 from selected skincare specialists and beauty salons.
For more information about the Jane Iredale range of mineral cosmetics, made without fillers, fragrance, chemical dyes or synthetic preservatives call 020 8450 7111, or go to www.janeiredale.com.